Scents and aromas can have a dramatic impact on people’s emotions, otherwise, there wouldn’t be a multi-billion-dollar fragrance industry!
Don’t ignore the power of fragrance when showing your home. Smoke, pet odors, and cooking smells can each dramatically impact how potential buyers feel about your house. Don't allow smoking in your house, and if possible find a pet-sitter for a few days.
The goal is for potential buyers to form an emotional connection to your home!
Once you’ve removed any aromas that might be off-putting and freshened the air in your home, you can actually use scent to your advantage.
Consider doing some baking prior to showings. The scent of fresh apple pie is hard to beat when it comes to creating the atmosphere of a welcoming home!
TIP: In a pinch, a mixture of water, vanilla extract, and brown sugar in an oven on low heat can be used to create the pleasing aroma of fresh baking.
Buyers can make purchase decisions based on an emotional response, so it’s important to make it easy for them to fall in love with your home.
Pleasant smells can add to the ambience and successful sale.